Unique Tracking Identifiers
I’ve previously written about Whisper and how this technique, combined with multiple GPS data points, can easily identify who you are and where you live, even if the GPS queries are fuzzed. With Google as a parent company, not only is your location information particularly identifying, but cross-referenced with Google data and their massive analytics, could easily determine a complete profile about you including your web search history (interests, fetishes, etc). Even if you don’t have a Google account, any Google searches you’ve done through local IP addresses or applications that track your geolocation can easily be used to link your Waze data to your search history, to your social networking profiles, to virtually any other intelligence Google or its subsidiaries are collecting about you. Simply by using Waze just once, you’ve potentially granted Google license to identify you by GPS or geolocation, and associate an entire web search history with your identity, to de-anonymize you to Google.