The National Center for Missing and Exploited Children and I have been building a revolutionary new tool. The iPhone AMBER Alert System is now available in the App Store FREE and not only provides up-to-the-minute detailed information on all AMBER Alerts, but revolutionizes the way that sightings are processed. By using the iPhone’s GPS, we’re able to feed this data into a GIS system and build any number of geoanalytical models to identify multiple credible sightings within a given radius. This information is relayed directly to the NCMEC hotline where it is processed and disseminated to the appropriate law enforcement agency. The first version of AMBER Alert sends this data through email, but a private API is in the works, opening the door for taking photographs of sightings for visual confirmation and further improving response times. All of this is made available, of course, at no cost, and is a free download.