There’s a long held belief in the concept of “leave no trace” when visiting a place, but there’s one very noticeable artifact western tourists have been leaving on Iceland that you unfortunately can’t simply pick up and throw away. With tourism growing 500% in Iceland over the past decade, western tourists have placed higher demands on the country than it’s been capable of adsorbing without affecting the country’s foundations. While the economy in Reykjavik has no doubt experienced a boost, this has come at the expense of cultural and geographical changes that are not necessarily welcome by many Icelanders.
In 2010, the number of international visitors to Iceland was 488,600. As of 2017, that number swelled to 2,224,600. As a result, Iceland built out infrastructure. Significant infrastructure including large excavation efforts to build attractions, tour bus companies, and expansion of roads and bridges. During this period, local economies also adapted by building out their own tourist infrastructure within previously rural, untouched cities. The end result has been a very large tourist industry that has both changed the culture and the face of Iceland to conform more closely to western tourist ideals. Much of this change has been driven from the western sense of tourist entitlement which has changed local economies in many ways that are foreign to Icelanders. Money is a powerful thing, and because the economy has become so dependent on tourism, rather than the fishing and farming industry that Iceland used to depend on, it’s become easy to manipulate a country into change that many otherwise wouldn’t want.